A brand that uses low prices as an advantage but adjusts prices just a few days after going on sale, can Ai+ Smartphone still have enough power to convince users before big competitors?
Ai+ Smartphone has adjusted the prices of some phones in the Indian market in the context of component costs in the electronics industry continuing to increase. Images shared from FoneArena show an increase of up to 2,000 rupees, equivalent to about 547,000 VND according to the reference exchange rate. 1 rupee is equal to about 273.58 VND.
The most notable information related to Ai+ Nova 2 5G and Ai+ Nova 2 Ultra 5G, two products announced on April 9, 2026. According to FoneArena, Nova 2 5G has an announced price from 8,999 rupees and will start selling at 12 o'clock on April 14, 2026. Nova 2 Ultra 5G is priced from 16,999 rupees and goes on sale at 12 o'clock on April 17, 2026.
On April 28, 2026, The South India Times noted that the price of Nova 2 5G increased from 8,999 rupees to 10,999 rupees on Flipkart, equivalent to an adjustment of 2,000 rupees just about two weeks after the launch date. This source also said that Nova 2 Ultra 5G was adjusted to a similar increase, but did not fully announce the new price of each configuration, so it was impossible to confirm a general price for the entire version.
Product Price is confirmed when announced Price after adjustment is recorded by source Confirmed increase Conversion tcurious
Ai+ Nova 2 5G 4 GB and 64 GB versions 8,999 rupees 10,999 rupees 2,000 rupees About 3,009,000 VND
Ai+ Nova 2 Ultra 5G 6 GB and 128 GB versions 16,999 rupees No new price agreed from comparative sources Up to 2,000 rupees according to FoneArena and The South India Times Published price is about 4,651,000 VND
Ai+ Nova 2 Ultra 5G 8 GB and 128 GB versions 18,999 rupees There is no new unified price from collated sources Not enough specific confirmation data for the configuration Announced price is about 5,198,000 VND
An increase of 2,000 rupees equates to about 22.2 percent for the entry-level Nova 2 5G. This is a significant proportion in the popular segment, where a difference of a few hundred thousand VND can directly affect the purchasing decision.
The market context shows that Ai+ Smartphone is not an isolated case. Counterpoint Research said record high memory prices and rising component costs have caused smartphone prices in India to increase in most segments. FoneArena cited Counterpoint Research data as saying that the average smartphone price in this market increased by about 15 percent by the end of the second quarter of 2026.
The important reason lies in memory supply pressure. The need for DRAM, NAND, and high-bandwidth memory for AI data centers causes production capacity to be prioritized for higher-margin components. It is therefore difficult for popular phone manufacturers to continue to absorb the entire increase in costs.
The impact on Ai+ Smartphones could be greater than for premium brands. Nova 2 5G was initially positioned with an easy price pointaccessibility, 6,000 mAh battery, 50 MP camera and 5G connectivity. As the starting price increased by more than 22 percent, the price gap between this product and models from Poco, Redmi, Realme, Motorola and Samsung narrowed, while Ai+ is still a new brand and must continue to build its after-sales service network.
Some price aggregators on the internet currently show an increase of more than 2,000 rupees for the Ai+ Pulse, Ai+ Nova 5G and Nova 2 series. However, these figures do not exactly match the prices being displayed on the Ai+ store or retailers. Therefore, there is not enough basis to consider any increase from 3,000 to 4,000 rupees as an official price announcement applying uniformly to all configurations.
This development shows that the memory cost crisis is having the strongest impact on the low-cost phone group. For Ai+ Smartphone, raising prices may help protect profit margins in the short term but at the same time weaken the brand's most important competitive advantage. The remaining question is whether buyers will accept to pay more for a new brand or switch to products with a more established distribution and after-sales system. #AiPlus #AiPlusNova2 #DienThoaiGiaRe #GiaSmartphone #ThiTruongSmartphone #CongNghe #AI
