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Apple is said to be preparing one of the most powerful upgrades in iPhone history. Not only launching the high-end trio in September this year, Apple is also rumored to introduce the first folding iPhone called iPhone Ultra, marking a strategic step to compete directly with Samsung Galaxy Z Fold and Google Pixel Fold.
More specifically, popular models such as the standard iPhone 18, iPhone 18e and iPhone Air 2 will be moved to early 2027. This could be a major change in Apple's product launch strategy to optimize sales and extend the sales life cycle.
iPhone models are expected to launch at the end of 2026
Model Expected time Highlights
iPhone 18 Pro September 2026 A20 Pro chip, powerful upgraded camera
iPhone 18 Pro Max September 2026 Big screen, huge battery
iPhone Ultra September 2026 The first folding iPhone
iPhone 18 Early 2027 Standard version
iPhone 18e Early 2027 Accessible price
iPhone Air 2 Early 2027 Ultra-thin design
What's worth waiting for?
Apple A20 Pro chip is produced using a new process
Improved optical zoom telephoto camera
Face ID is hidden deeper under the screen
New generation AI Apple Intelligence
Wi-Fi 7 and modem are more energy efficient
OLED LTPO screen is about 6.9 inches
Largest battery in traditional iPhone history
Best camera for filmingprofessional
Upgraded cooling system
– the first folding iPhone
Apple may finally enter the folding smartphone market with a book-like design similar to the Samsung Galaxy Z Fold.
Expected technologies
The folding screen is almost wrinkle-free
Super durable titanium hinges
Optimized iOS for large-screen multitasking
Supports Apple Pencil mini
The expected price is in the super high-end segment
Estimated price in Vietnam
Product Estimated price
iPhone 18 Pro is about 33,990,000 VND
iPhone 18 Pro Max is about 39,990,000 VND
iPhone Ultra is about 59,990,000 VND to 74,990,000 VND
iPhone 18 is about 24,990,000 VND
iPhone 18e is about 18,990,000 VND
iPhone Air 2 is about 27,990,000 VND
⚔️ Direct competitors
Apple Competitor
iPhone 18 Pro Samsung Galaxy S26 Ultra
iPhone 18 Pro Max Xiaomi 16 Ultra
iPhone Ultra Samsung Galaxy Z Fold 8
iPhone Air 2 Samsung Galaxy S26 Edge
Why did Apple change its launch schedule?
Apple may be adopting a two-phase strategy
September focuses on high-end models with big profits
At the beginning of the year, popular versions were launched to maintain sales
Increase communication time for each product group
Reduce the pressure of producing too many models at the same time
Who should wait for iPhone 18
People using iPhone 13 or lower
People who want to experience the new generation of Apple Intelligence
People love Apple's first folding iPhone
People who need superior cameras and batteries
In-depth review
If the leaked information becomes true, 2026 will be a big turning point for Apple. iPhone Ultra could create a strugglenew competition in the folding phone segment, while iPhone 18 Pro and Pro Max continue to raise the bar in performance, camera and AI.
This is not just an annual upgrade but a strategy to redefine the entire iPhone category.
Follow Dr Tao to get the fastest updates on all information about iPhone 18, iPhone Fold and upcoming Apple products.
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