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If a phone with 12GB RAM and 512GB memory costs just over 12 million VND, do users have any reason to spend 15 to 18 million VND on other mid-range models?
Vivo continues to surprise the Chinese market when announcing the price of Vivo S60 Vitality Edition. This is a version aimed at young customers who love beautiful design, large memory and accessible prices.
In the context of smartphone prices continuously increasing year by year, Vivo's strategy is creating huge pressure on the entire near-high-end segment.
OFFICIAL PRICE LIST
┌─────────────────── ─┬──────────────────┐
│ Version │ Conversion price in VND │
├─────────────────── ─┼──────────────────┤
│ 8GB + 256GB │ 10,190,000 VND │
│ 12GB + 256GB │ 11,250,000 VND │
│ 12GB + 512GB │ 12,300,000 VND │
└─────────────────── ─┴──────────────────┘
PRICE PER CAPACITY IS IN THE MOST ATTRACTIVE GROUP IN THE SEGMENT
Device Highest memory Reference price
Vivo S60 Vitality Edition 512GB 12.3 million VND
OPPO Reno Series 512GB 14 to 17 million VND
HONOR 400 Series 512GB 13 to 16 million VND
Xiaomi Redmi Note Series 512GB 11 to 15 million VND
The comparison table shows that Vivo is trying to bring large storage capacity down to a price point that was previously only available on 256GB versions.
✨ ATTENTION-CAN DESIGN
First images tThe report shows that the Vivo S60 Vitality Edition has a pearl white back with a quite unique reflective starlight effect.
The large camera cluster is arranged in a minimalist style, creating a significantly more premium feel than the announced price.
This is the design language being pursued by many Chinese brands to attract young customers who love fashion and personality.
THE MOST NOTEWORTHY POINT IS NOT CONFIGURATION
Many experts believe that the most dangerous thing about Vivo S60 Vitality Edition lies in its pricing strategy.
When a company brings the 512GB version down to around the 12 million VND threshold, the entire price level of the segment will be affected.
Users started asking questions
✔ Why should you buy a 256GB device for 14 million VND?
✔ Why do you have to pay a few million more for the same amount of RAM?
✔ Does that difference bring a better experience or is it just brand value?
PRESSURE IS ON OPPO, HONOR AND XIAOMI
If Vivo expands the Vivo S60 Vitality Edition to the international market at a similar price, the competition will become much fiercer.
OPPO Reno Series is famous for its design.
HONOR 400 Series is strong in AI cameras.
Xiaomi Redmi Note Series stands out thanks to its performance.
However, Vivo is trying to combine all three factors including beautiful appearance, large memory and low price in the same product.
MARKET FORECAST
2026 may become the time when 512GB capacity is no longer a privilege of expensive devices.
Vivo S60 Vitality Edition is sending a very clear message that nUsers can absolutely own large memory without spending too much money.
What surprises many people is that the price of the 12GB + 512GB version is even lower than some 256GB models on the market today.
Do you think Vivo S60 Vitality Edition will become the new "sales king" of the mid-range segment or is it just a temporary phenomenon before OPPO, HONOR and Xiaomi respond?
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