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If Facebook, Instagram and WhatsApp all move to a paid model in the next few years, what percentage of users do you think will pay instead of leaving the platform?
Information about Meta testing and expanding paid subscription packages is creating a wave of debate globally. After more than two decades of advertising-driven growth, the social media giant appears to be preparing for a future where users are not just audiences but direct sources of revenue.
What surprises many people is that Meta is no longer limited to green ticks or account verification. The new plans are rumored to bring features that were previously only available in internal tests.
Estimated Price List
┌────────────────────┬───────────────┐
│ Services │ Estimated price │
├────────────────────┼───────────────┤
│ Instagram Plus │ 104,000 VND/month │
│ Facebook Plus │ 104,000 VND/month │
│ WhatsApp Plus │ 78,000 VND/month │
└────────────────────┴───────────────┘
Features That Can Be Unlocked
Features Regular Account Plus Account
View Story anonymously No Yes
Increase Story coverage No Yes
Customize the Advanced Limits interface
Special badge None
Priority support None
This change shows that Meta is following the path that Telegram Premium, Elon Musk's X Premium and Discord Nitro made it many years ago.
Why Meta Needs Money More Than Ever
AI is a war that costs hundreds of billions of dollars.
Meta is building massive data centers, buying millions of AI GPUs, and developing an artificial intelligence ecosystem that competes directly with OpenAI, Google Gemini, and Anthropic.
Sharp increases in operating costs make a model that relies solely on advertising increasingly difficult to maintain.
Paid Platforms Comparison Table
Paid Plans Platform
Meta Facebook Plus, Instagram Plus, WhatsApp Plus
Telegram Telegram Premium
X X Premium
Discord Discord Nitro
YouTube YouTube Premium
The Most Controversial Thing
Many experts are concerned that if Meta prioritizes displaying content from paid users, the social network will gradually form a gap between those with money and free users.
A business account willing to spend a few hundred thousand dong per month can reach customers better.
A paid content creator can get more views.
A small brand that doesn't pay can get lost in a sea of information.
That is the scenario that is causing intense debate in the community.
If 1 Family Uses the Entire Meta Ecosystem
┌────────────────────┬─────────────┐
│ Services │ Cost/month │
├────────────────────┼─────────────┤
│ Facebook Plus │ 104,000 VND |
│ Instagram Plus │ 104,000 VND |
│ WhatsApp Plus │ 78,000 VND |
├────────────────────┼─────────────┤
│ Total │ 286,000 VND |
└────────────────────┴─────────────┘
Equivalent to about 3,432,000 VND per year for a user to fully use premium services.
It is worth noting that Meta has not yet officially widely adopted this model globally. However, the trend of charging fees is becoming increasingly clear and could become the future of most major social networks in the next decade.
The question causing fierce debate in the community right now is if Facebook begins to prioritize displaying posts from paid users, will that be an upgrade in the experience or the end of the free social network era?
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