#MacBookNeo #Apple #MacBook #MacOS #LaptopApple #TechCrunch #CongNghe #AppleSilicon #Laptop #TinCongNghe
Are many people surprised that Apple's cheapest MacBook model surpassed all MacBook Pro and MacBook Air to become the company's best-selling computer in the first quarter of the year?
According to data shared from TechCrunch, Apple shipped about 1.1 million MacBook Neos in the first quarter of 2026. This is considered the highest number in the entire Mac category today and surpasses many previous predictions of analysts.
Outstanding statistics table
Value Index
MacBook Neo shipped in Q1/2026 1,100,000 units
Highest sales position for Mac systems
Popular segment
Target customers Students, offices, general users
Estimated selling price
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│ FROM 15,990,000 VND │
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The significantly lower price compared to the MacBook Air and MacBook Pro lines is considered an important factor helping the product's sales explode.
Why is the MacBook Neo selling so well?
✔ Thin and light design typical of Apple
✔ All-day battery life
✔ Optimal macOS operating system
✔ Apple Silicon performance is strong enough for study and work
✔ Most accessible pricing in the Mac ecosystem
✔ Consistent with new AI and personal computing trends
Compare positions in the market
Product Segment
MacBook Neo Universal
MacBook Air High-end
MacBook Pro Professional
Dell XPS 13 Ultrabook Windows
ASUS Zenbook S Ultrabook AI
Lenovo Yoga Slim Premium Office
It's worth noting that the MacBook Neo doesn't directly compete with the MacBook Pro. Instead, the product is taking customers from Windows laptop models such as Dell XPS 13, ASUS Zenbook S or Lenovo Yoga Slim thanks to the Apple brand and more attractive prices than before.
Changing Apple's strategy
For many years, Apple focused on high-end products with large profit margins. However, the success of the MacBook Neo shows that the company wants to expand its market share by bringing more users into the Apple ecosystem.
Once a customer has used a MacBook, the likelihood of them continuing to buy an iPhone, iPad, Apple Watch or AirPods in the future will increase significantly.
Impact on the laptop market
Impact Trends
AI laptops grow positively
High-priced Windows laptop Under pressure
Apple Market Share Increases
Student demand increased sharply
Users switch from Windows to macOS Higher
The most interesting thing is not the MacBook Pro or MacBook Air, but an accessible price model that is becoming the biggest growth engine for Apple in 2026.
If the number of 1.1 million units continues in the coming quarters, the MacBook Neo could completely become one of the most successful Mac products in Apple history.
#Apple #MacBookNeo #MacBookAir #MacBookPro #AppleSilicon #LaptopAI #MacOS #CongNghe #TinCongNghe #TechCrunch #LaptopApple #MayTinhXachTay
