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Apple increased prices for almost the entire ecosystem at the same time. Is this just a price adjustment or a signal that users will have to spend more to continue sticking with Apple? Please share your views.
On June 27, 2026, information about Apple adjusting prices on a series of products attracted great attention from the global technology community. According to the newly published price list, the increase ranges from popular devices such as HomePod mini, Apple TV 4K, iPad to professional models such as MacBook Pro, Mac Studio and Vision Pro.
Most notable is the Mac Studio M3 Ultra, which recorded an increase of about 33,800,000 VND, becoming the product with the highest increase in the entire category.
This move is considered one of Apple's largest price adjustments in recent years, causing the total cost to build the Apple ecosystem to increase significantly.
Apple's new price list
Product Old price New price Increase
HomePod mini 2,574,000 VND 3,354,000 VND 780,000 VND
Apple TV 4K 3,354,000 VND 5,174,000 VND 1,820,000 VND
HomePod 7,774,000 VND 9,074,000 VND 1,300,000 VND
iPad 9,074,000 VND 11,674,000 VND 2,600,000 VND
iPad mini 12,974,000 VND 15,574,000 VND 2,600,000 VND
MacBook Neo 15,574,000 VND 18,174,000 VND 2,600,000 VND
iPad Air 15,574,000 VND 19,474,000 VND 3,900,000 VND
iPad Pro 25,974,000 VND 31,174,000 VND 5,200,000 VND
MacBook Air 28,574,000 VND 33,774,000 VND 5,200,000 VND
iMac 33,774,000 VND 38,974,000 VND 5,200,000 VND
Mac mini M4 Pro 36,374,000 VND 41,574,000 VND 5,200,000 VND
MacBook Pro 44,174,000 VND 51,974,000 VND 7,800,000 VND
Mac Studio M4 Max 51,974,000 VND 64,974,000 VND 13,000,000 VND
Vision Pro 90,974,000 VND 96,174,000 VND 5,200,000 VND
Mac Studio M3 Ultra 103,974,000 VND 137,774,000 VND 33,800,000 VND
Price converted at the exchange rate is about 26,000 VND/USD, excluding taxes and costs in each market.
Products with the strongest increase
Equipment USD increase Rate VND conversion Increase rate
Mac Studio M3 Ultra 1,300 USD 33,800,000 VND about 32.5%
Mac Studio M4 Max 500 USD 13,000,000 VND about 25%
MacBook Pro 300 USD 7,800,000 VND about 17.6%
iPad Pro 200 USD 5,200,000 VND about 20%
MacBook Air 200 USD 5,200,000 VND about 18.2%
Vision Pro 200 USD 5,200,000 VND about 5.7%
Outstanding gain chart
Mac Studio M3 Ultra ██████████████████████████████ 33,800,000 VND
Mac Studio M4 Max ████████████ 13,000,000 VND
MacBook Pro ███████ 7,800,000 VND
MacBook Air █████ 5,200,000 VND
iPad Pro █████ 5,200,000 VND
Vision Pro █████ 5,200,000 VND
What makes the market pay attention?
This adjustment does not only focus on one product group but almost covers the entire Apple ecosystem.
Spectrum usersIf you want to buy an iPad, MacBook Air or HomePod, you have to spend from a few hundred thousand to more than 5 million VND.
Meanwhile, the group of professional customers using Mac Studio or MacBook Pro will suffer an increase of up to tens of millions of dong if they choose high configuration.
The simultaneous increase in selling prices also makes the total investment cost in the Apple ecosystem from phones, tablets, computers, entertainment devices to mixed reality glasses become significantly higher.
Samsung, ASUS and Lenovo can benefit
The price gap between Apple and its competitors is widening in many segments.
Apple Competitor Segment
Thin and light laptop MacBook Air Samsung Galaxy Book, ASUS Zenbook, Lenovo Yoga
Professional computers Mac Studio ASUS ProArt, Lenovo ThinkStation
iPad Pro Samsung Galaxy Tab Ultra Tablet
Entertainment devices Apple TV 4K Google TV, NVIDIA Shield TV
If the new price is maintained long term, Samsung, ASUS and Lenovo have every chance to attract more users considering switching to high-end Windows or Android platforms.
What should users do?
If dealers still have inventory at the old price, this may be the right time to buy before the entire market switches to the new price.
Savings can range from a few million VND for an iPad or MacBook Air and up to more than 33,800,000 VND for a Mac Studio M3 Ultra.
For businesses or content creators who need to invest in multiple devices at the same time, purchasing before the new price is widely applied can help save a considerable amount of money.The yoke is huge.
The event on June 27, 2026 is becoming a topic of particular interest to the technology community, because it not only affects the selling price of each product but can also affect the decision to choose between the Apple ecosystem and Samsung, ASUS, Lenovo and many other brands in the near future.
#Apple #MacStudio #MacStudioM3Ultra #MacBookPro #MacBookAir #iPadPro #VisionPro #AppleTV #HomePod #Samsung #ASUS #Lenovo #Technology #Technology News #QueenMobile
