Does Apple have enough power to create a new revolution in smart homes or will it have to compete head-on with the Amazon Echo Show and Google Nest Hub?
According to information provided by Bloomberg, through journalist Mark Gurman, published in the latest news at the end of July 2026, Apple is preparing to introduce its first Home Hub device as early as October 2026. However, this is not official information from Apple and the launch time can still change.
The device is expected to have an approximately 7-inch touch screen, serving as the control center for Apple's smart home ecosystem. The interface is developed based on the tvOS platform, combining many familiar components from iOS and watchOS, supporting widgets, application icons and the ability to personalize according to the user.
One of the most notable points is that the Home Hub is said to integrate the new generation Siri AI, allowing for smart device control, making FaceTime calls, managing home security cameras, using intercom features and facial recognition to display appropriate content. This is all information from a Bloomberg report and has not been officially confirmed by Apple.
Bloomberg also said that Apple is preparing to refresh the entire device ecosystemhome devices, including Home Hub, new generation Apple TV, upgraded version of HomePod mini and other smart home products to increase competitiveness with Amazon and Google.
Criteria Apple Home Hub Amazon Echo Show 8 Google Nest Hub Gen 2
Status Unofficial Sold Sold
Screen Approx 7 inches 8 inches 7 inches
New generation AI Siri AI assistant Alexa Google Assistant
Video calling Supposed to support FaceTime Yes Limited depending on version
Smart home control Yes Yes Yes
If the above information becomes reality, Home Hub will be an important step for Apple in expanding the Apple Intelligence ecosystem into the smart home field. However, until now, Apple has not announced this product, so all specifications, launch time and features need to wait for official confirmation from the company.
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