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Is Apple surprising millions of users when the first folding iPhone may not appear in black, the color that has been considered the most popular choice for many years?
The latest information from leaked sources in the supply chain shows that Apple is preparing to enter the folding screen phone market with a completely new product, temporarily called iPhone Ultra by the technology world. It's worth noting that the device may only be released in white or light-colored variants, while the traditional black color is likely to be abandoned.
If this becomes true, this will be one of Apple's most controversial design decisions in recent years.
WHY CAN APPLE LEAVE THE COLOR BLACK
For many generations of iPhone, black has always been in the best-selling group thanks to its neutrality, elegance and lack of obsolescence.
However, with the first folding iPhone line, Apple is said to want to make a complete difference compared to current iPhone generations.
Some experts say Apple may be pursuing philosophy
✓ Emphasize new design
✓ Create a unique identity for the Ultra line
✓ Highlight the frame material
✓ Limit fingerprints
PREMIUM SMARTPHONE COLOR STATISTICS
Color Popularity
Black Very high
Tall White
Silver Cao
Medium Greenh
Medium Yellow
Red Low
According to many high-end smartphone market surveys, black usually accounts for 35% to 50% of sales depending on the region.
The removal of black may cause some traditional customers to reconsider their decision to buy the device.
WHO IS APPLE LEARNING FROM
Not only Apple, many technology companies have used color to create product impressions.
Some outstanding examples
Brand Signature color
Samsung Titanium Gray
Google Porcelain
Huawei Red Gold
Nothing White Transparent
Apple may be trying to make white a unique identifier for the folding screen iPhone Ultra line.
EXPECTED CONFIGURATION OF iPHONE ULTRA
Expected Specifications
Book type folding phone
Main screen About 7.8 inches
External screen Approx 5.5 inches
Apple A20 Pro chip or newer
Premium Pro System Camera
New generation AI Apple Intelligence
Titanium material
New generation iOS operating system
EXPECTED SELLING PRICE
┌─────────────────────┐
│ iPhone Ultra │
│ About 55,000,000 VND │
│ to 70,000,000 VND │
└─────────────────────┘
This price puts the product in the group of the most expensive smartphones in the world when launched.
DIRECT COMPETITION OF iPHONE ULTRA
Apple will have to compete with the market's leading folding phone models
Product Strengths
Samsung Galaxy Z Fold The complete folding ecosystem
Honor Magic V Ultra slim design
OPPO Find N Optimizes the folding experience
vivo X Fold High-end Zeiss Camera
Huawei Mate X Advanced hinge technology
These are all competitors with many years of experience in the electrical fieldfolding screen phones, while Apple is still a latecomer.
COMMENTARY
If Apple really removes the black color on the first folding iPhone, the company is accepting a trade-off in safety to create a mark of difference.
That could be a genius decision that helps iPhone Ultra become a new symbol of the high-end smartphone market.
But it can also be a gamble that leaves many loyal users disappointed because they no longer have familiar color options.
Would you choose to buy a white iPhone Ultra if Apple did not sell the black version or would you switch to Samsung Galaxy Z Fold, Honor Magic V or OPPO Find N?
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